THE FORMULA OF DOING PRESENTATION TO YOUR CLIENTS /AUDIENCE

Doing presentation is like doing evangelism. For example you have convinced someone that your product or brand is the best on the market and this person if he/she is convinced they will go on to spread the massage to their friends, family members and anyone they know. Then this is the power of marketing.

There’s a formula of doing presentation and by following this formula it will help you to win many prospects or clients and these prospects or clients will help in spreading your products or brand to other people who are associated with. This formula is 10:20:30 presentation formula. This formula was discovered by by Guy Kawasaki during the launch era of Apple Macintosh in 1983 to 1987. During this era Guy Kawasaki discovered two game changing ideas which are marketing evangelism and 10:20:30 presentation formula.

What do the numbers in the formula 10:20:30 stand for?

10. Is the maximum number of slides you should aim for your presentation why? Because the average person can only handle so much visual information in one sitting.

20. Represent the maximum number of minutes your presentation should run for. Anything longer than that you risk putting your audience into a state of hibernation. You don’t need to be a market guru, though to realise that no one wants to endure a never-ending presentation marathon.

30. Is the minimum font size you should use on your slides. Why is it so important? Because our brains are like picky readers. We can look at pretty pictures or read tiny text but not simultaneously both. Keeping your font size at 30 or larger ensures that your audience can read what you have written without reaching for their magnifying glasses and will not overhear what you are saying.

Take away

Note that : If you are doing online presentation don’t duale on this formula infact focus on the duration of 3-10 minutes and keep focusing on interacting session with your audience.

When you use this formula 10:20:30 it will help you to create more time for your clients or prospects to ask some questions concerning your presentation it will also allow you to answer these questions on real time basis. Always when you are doing presentation remember that.

   10. Is the maximum number of slides you should aim.

   20. Number of minutes your presentation should take.

  30. Is the maximum number of font size for s